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the sudden global financial crisis has not only changed the pattern of the world financial industry, but also brought a lot of vibration to China's sporting goods industry. Domestic sporting goods industry for many years to form a Nike, Adidas occupy the mainstream market pattern, is gradually disintegrating, Lining, Anta, PEAK, XTEP and a series of domestic brands are rapidly rising. Comparing the performance of sports brands at home and abroad in 2009, it is not difficult to find that the sporting goods industry is beginning to enter the country. sports brand performance at home and abroad is very different, 2009 was a frustrated year for foreign sports brands. The Nike in the Chinese market revenue fell into a quagmire, according to published in December 17, 2009 2009 9-11 month the latest quarterly financial report, as of November 30th, Nike China area to achieve revenue of $404 million, down 3%. Among them, footwear products revenue of 210 million U. S. dollars, down 1%; clothing revenue of $170 million, a decrease of 7%, sports equipment revenue of $25 million, down 2%. At the same time, Nike and greater China increased sales and administrative expenses, resulting in lower profitability. It is understood that Nike not only in the Chinese market sales decline, and some time ago also closed in China only one of its own factories. And another sporting goods giant Adidas sales in the Chinese market is not optimistic. Adidas's latest third quarter financial report for 2009 showed that sales fell 7% in the third quarter after the two consecutive quarter of negative growth, the biggest decline since 2009. According to related reports, Adidas group's third quarter sales of 2 billion 888 million euros, compared with 3 billion 83 million euros in 2008 compared to the same period, after deducting exchange rate factors, a decrease of 7%. In addition, MIZUNO, Japan's biggest sports brand, closed 200 stores in china. BELLE, Daphne and other international sports apparel is have to fade agent business. compared with foreign brands, domestic sports brands in 2009 are more popular with consumers. In the first half of 2009, both sales revenue and net profit have shown rapid growth. It is understood that Li Ning Co in the first half of 2009 revenue growth of 32.4%, reaching 4 billion 52 million yuan; net profit growth of 41.6%, up to 473 million yuan. In terms of net profit, Li Ning Co surpassed Adidas, the world's second largest sporting goods supplier for the first time in the first half of 2009. Anta Sports Products Limited announced the first half of 2009 the interim financial report shows that as of the first half of June 30, 2009, turnover year-on-year growth of 27.7%, to about 2 billion 820 million yuan, gross margin increased 2.6 percentage points Retro jordans for sale to 41.5%. In addition, the net profit of 608 million yuan, an increase of 40.1%. Following China's moves, Lining, Anta, XTEP and 361, PEAK landed on the Hongkong capital market in September 29, 2009, becoming the sixth place in Hong KongThe Russian designer Gosha Rubchinskiy, high street fashion and street culture has never been separated, and he is the best at the two to be integrated in design, and skateboarding, punk, and even penetrate the Russian traditional culture. After the last year with the Vans brand, Gosha Rubchinskiy and Vans Old Skool joint new shoes in the recently released. The shoes with white shoes as blue tone, to sideline embellishment, more classic revealed that a royal extravagance. 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Before the game a month training intensity peak, which is the focus of training by using high strength training to enhance the function of heart and lung, and borrow by the scheduled race pace with sprint training, help the body to become familiar with the game on the day of the intensity, rhythm, and motion model, on the day of the competition will be more handy, like a pre written script, everything is under your control. (photo source: Running Taiwan Nike fan group) before the match speed and high strength training is very hard, to say is smelly and long for, not only long time, distance strength than jogging to quite a lot higher, you if alone, although after the completion of the schedule will be quite a sense of accomplishment, but there are also great probability of forging feather and return. Unity is strength, the face of hard training may wish to play regiment of militia benefit run, partners and the mutual encouragement and competition strategy to develop, for the last stage sprint. training focus 1with speed running: master the feeling of the game What is the speed of ? You may have such experience, at the start of the game feel energetic, run Huhu wind up, but the middle of the game began to feel feebly, the emergence of fatigue, after half feet heavy, run more and more slow... This is often running pace problem, the so-called velocity distribution is "distribution speed", is s jordan 3 katrina 2018 cheduled to be finished game time average distribution, find out the distance of each paragraph should be running speed, thereby avoiding front ran too fast and subsequent inability, or ran too conservative, finally can not be achieved. how to find the match speed, you can refer to the twelve week training program fifth, sixth weeks to find the "match speed" of the note. Lock with speed, after sufficient warm up gradually raised to the speed, of about 10 km race pace, process should pay attention to the maintenance of posture and breathing rhythm run, don't have been staring at a number of seconds, so will only distract you, unable to really cultivate race pace somatosensory. (photo source: Running Taiwan Nike fan group) also because the pace of time distance is long, if can run with a delegation of training, will be able to allow you to concentrate more on the pace of important elements: posture, breathing, rhythm, harmony, and not hard to defend the number of seconds; can also through ran group development strategy of game, find associations speed similar runner practice together, each other lead, behind runner practice with run and hide the wind etc. game skills, just like your class each other closely connected to the train, with consistent with speed towards the end. (photo source: Running Taiwan Nike fan group) to run with the speed of the best to have the GPS can monitor the running speed of the table or mobile phone, in order to really master whether they run 〉With the advent of autumn and winter daily temperature drop, Nike Sportswear will bring us more and more Sneakerboot shoes, this time we have ushered in the new Dunk CMFT Sneakerboot. 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Amazing advertising price let companies cautious, in addition to the question of London Olympic advertising effectiveness, performance this year, sporting goods enterprises may also be one of the main cause of slower growth. 4000 million advertising price is too high at the end of last year, CCTV released the first cheap air jordans batch of Olympic advertising products, mainly to meet the official Olympic sponsors and big brand demand for special resources, then attract a lot of Fujian sports goods enterprises to participate, but so far have not heard any news release. The release of 7 this month, the second batch of products to suit advertising, reporters from CCTV management center official website to see the price gradient from millions to tens of millions, is 2012 CCTV Olympic marketing in the last batch of the main advertising products. : at least 40 million yuan." Just attended the conference to Xiamen XTEP Marketing Center Manager Chen Youwei told reporters, although the price has many stalls, but for Fujian sports goods enterprises set advertising to at least 40 million yuan a month or so, the advertisement, the price is amazing. Reporters interviewed several other sports enterprises to participate in the conference, most of the price for the package ad is helpless. 361 relevant responsible person said, the London Olympic Games most broadcast time after midnight, the ratings are not necessarily good, and now the sporting goods market is still at home. reporter learned that the release of the last batch of CCTV advertising package set a priority purchase period, from 7 days after release into the Olympic official sponsor of the purchase period, a total of 30 days, from March 7th until April 5th, the sponsor during this period to determine the purchase intention. "This is our marketing process this year, and it's time for more customers to consider." CCTV advertising management center Senior Customer Manager Hou Lifeng said, according to this year's Fujian enterprise reaction, tea enterprise enthusiasm seems to be higher than sporting goods enterprises. poor performance, throw money need caution In an interview with , the price of sports goods enterprises for dissatisfaction with almost all the Olympic Games in Beijing as "as the reason, however, look at this year's annual report is not difficult to see that the enterprise is also a secret sorrow. Take big brother Anta as an example, the annual report released in February showed that gross margin fell 0.5 percentage points to 42.3% in 2011. Compared with previous years, slower performance growth and declining profits, this is a common phenomenon of sporting goods enterprises in Fujian this year. In such a big context, throwing money into advertising has become extravagant. 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